Lagoa

Terms of Service

The rules between you and Lagoa.

Effective 17 September 2026 · Last updated 17 September 2026

1. Who we are

The Lagoa platform is provided by AGA Consultoria em Tecnologia Ltda. (trading as Lagoa Ai), CNPJ 51.651.550/0001-01, Rua Nhu-Guaçu, 65, Nova Piraju, São Paulo – SP, 04625-000, Brazil ("Lagoa", "we").

These Terms govern the use of lagoa.ai, the web console, the applications and the APIs ("Platform"). By creating an account or using the Platform you agree to them. If you accept on behalf of a company, you represent that you may bind it, and "you" means that company.

Personal data handling is described in our Privacy Policy, which forms part of these Terms.

2. What the Platform does

Lagoa is business management software with artificial intelligence agents. Depending on the modules subscribed, it manages people and recruiting, sales and support, orders and billing, and lets you create AI agents with a verifiable identity that carry out tasks on your company's behalf.

3. Your account

• You must be 18 or older and provide true, up-to-date information.
• Credentials are personal. You are responsible for what is done with them, unless you tell us about misuse as soon as you know.
• Some features — issuing a digital identity, creating agents, transacting — require identity verification. Without it, those features stay unavailable.
• Where your company administers your account, its administrator may grant and revoke your access and see what you do in the company's modules.

4. Acceptable use

You agree not to:

• break the law, infringe third-party rights or breach the Privacy Policy;
• upload other people's personal data without a legal basis to do so;
• use the Platform or its agents to send spam, commit fraud, mislead people about who they are talking to, or generate unlawful content;
• circumvent usage limits, gain unauthorised access, or probe or attack our infrastructure;
• reverse engineer, resell or sublicense the Platform without written permission;
• use the Platform to train competing models.

We may suspend access immediately where there is a risk to security, to third parties or to the integrity of the service, and will inform you afterwards.

5. AI agents

• The agent acts under your responsibility. Whoever creates an agent sets what it may do, within what limits and what budget, and answers for its actions towards third parties.
• Answers can be wrong. Language models make mistakes and invent facts. The Platform is not legal, accounting, medical or financial advice, and significant decisions require human checking.
• Traceability. We record the agent's identity, who created it and what it was authorised to do, so any action can be audited later.
• Technical limits. We may apply consumption caps, and a company administrator may decide who inside it can use AI features and with what spending cap.

6. Content

What is yours stays yours. Data and files you upload remain yours. You grant us only the licence needed to host, process and display that content while we provide the service. We do not use customer content to train AI models.

What is ours stays ours. Lagoa's software, brand, design and documentation belong to us or our licensors; these Terms transfer no intellectual property.

You are responsible for holding the rights to what you upload, including personal data of your employees, applicants and clients.

7. Plans, payment and cancellation

• Prices and limits are those shown when you subscribe.
• Charges are processed by a payment provider; card data never reaches our servers.
• Subscriptions renew automatically for the same period unless cancelled before renewal.
• You may cancel at any time; access runs to the end of the paid period, with no pro-rata refund except where the law requires it.
• Non-payment may suspend access after notice.
• Price changes apply only to future periods, with at least 30 days' notice.
• Consumers in Brazil have 7 days to withdraw from the contract (art. 49 of the Consumer Protection Code).

8. Availability and support

We work to keep the Platform up, but do not guarantee uninterrupted operation: there is maintenance, and there are third-party failures beyond our control. We announce planned maintenance in advance whenever possible. Support at contato@lagoa.ai on business days.

9. Data protection

When you use the Platform to process other people's data (employees, applicants, clients), you are the controller of that data and Lagoa is the processor: we process only on your instructions, with the safeguards described in the Privacy Policy, and return or delete the data at the end of the contract as you direct. It is for you to hold a legal basis for that processing and to inform the data subjects.

10. Liability

The Platform is provided as is. To the extent permitted by law, we are not liable for lost profits, for data loss caused by you or by third parties, or for decisions taken on an AI agent's answer without human review.

Except in cases of wilful misconduct or gross negligence, our total liability is limited to the amount you paid Lagoa in the 12 months before the event. Nothing here removes rights Brazilian law grants to consumers.

11. Term and termination

These Terms apply for as long as you use the Platform. You may close your account at any time. We may terminate or suspend access for breach, legal requirement or discontinuation of the service — in the last case with at least 30 days' notice and an opportunity to export your data. After closure, the retention periods in the Privacy Policy apply.

12. Changes

We may change these Terms. We publish the new version on this page with a new date and, for material changes, give notice by email or in the product at least 30 days ahead. Continuing to use the Platform after that means accepting the new version.

13. Governing law and venue

Brazilian law applies. The courts of São Paulo – SP shall have jurisdiction, save that consumers may sue in the courts of their own domicile.

14. Contact

AGA Consultoria em Tecnologia Ltda. · CNPJ 51.651.550/0001-01
Rua Nhu-Guaçu, 65, Nova Piraju, São Paulo – SP, 04625-000, Brazil
contato@lagoa.ai